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Many U.S. Enterprise AI Projects Fail at the Proof Stage — How Our LATAM Engineers Close the Gap

Home Many U.S. Enterprise AI Projects Fail at the Proof Stage — How Our LATAM Engineers Close the Gap
  • Written by rbtechfs
  • March 30, 2026
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McKinsey found that only 16% of executives feel comfortable with the AI and technology talent they have available. The other 84% are still looking. Turns out, some of the best answers to that search aren’t in San Francisco.

The engineers worth their weight in gold have one thing in common. And those are not who look for the most elegant and beautifully-made answer; they look for the one that works best for each business. They anticipate failure and design for recovery. And when the system cracks at 3pm on a Tuesday, they already know which seam gave first.

That mindset is hard-won —  working in highly regulated environments where mistakes have consequences for users, and budgets don’t allow for trial and error. It is exactly the kind of experience U.S. enterprise companies have been hunting for, often without much luck.

Meet two of them from our LATAM team. We spoke with Pedro and Daniela about the problems they solve, the systems they build, and what it means to deliver production-grade AI.

LATam is an AI hub

LATam engineers

Building systems that don’t get a second chance

Pedro’s route to AI ran through Brazilian fintech, where the systems he built didn’t have the option of failing. Payment rails, credit infrastructure, code that processed hundreds of thousands of contracts a month under regulatory scrutiny. As he puts it: “When money is moving through your code, you learn what production reliability costs.” That’s the lens he brings to every project today.

While most of the industry obsesses over the model, Pedro’s attention goes to the layer underneath — the infrastructure that keeps outputs reliable, keeps systems recoverable, and keeps the whole mechanism running inside workflows that real people depend on without thinking twice.
Pedro Latam engineer

The hardest problems Pedro runs into have nothing to do with the model. They are the integration bugs that return a success code while delivering nothing. The outages that permanently disable reconnection logic without leaving a trace. The edge cases that appear only once real people are depending on the system. “Getting the AI to produce a good output was solved relatively quickly. Getting the system to handle a failure at 3pm on a Tuesday without silently dropping data — that took months. You can’t predict these things from test data. You find them when a real user calls to ask where their work went.”
You develop an eye for these things over time. From having built enough systems to know their hiding spots.

The data layer no one sees. The one everyone depends on

Pedro’s work is what you see. Daniela’s is why it works. She operates in the data infrastructure underneath — the layer most people never think about until something in it goes wrong.

In practice, her job is to take the way a company keeps its information — databases that don’t talk to each other, documents in three different formats, live feeds that move faster than anyone anticipated — and build something a model can reason across without losing its footing. “Building a system that can query a video transcript and a sales spreadsheet simultaneously without losing the relationship between them and without adding lots of latency is a massive architectural challenge.” The answer that comes out has to be fast enough to feel effortless and grounded enough to be believed.

Daniela Latam engineer

A slight inconsistency in how data is indexed and the model walks confidently in the wrong direction. “There were many times where a single word or phrase in a prompt caused the model to be redirected to an answer that wasn’t correct. If any one of those steps lags or pulls the wrong data, the answer falls apart.” Daniela builds her systems to catch these things before they become someone’s problem — logging every decision, handling ambiguity before it compounds, keeping the answer tethered to what the data says at every step. The goal is simple, even if the work isn’t: an answer the user can trace, check, and rely on.

The LATAM advantage – is a different way of building

Ask either of them what working from Latin America actually means in practice, and the answer is more grounded than you might expect.

Daniela describes it without much fanfare: “People here are experts at doing more with less and finding creative workarounds to technical debt or non-organized teams. We tend to prioritize functional results over over-engineered hype tools.”

They also work like part of the team. Same hours, same standups, same Slack windows. Pedro on why that matters more than people expect: “When you’re debugging a production issue together, that synchronicity matters. Cultural proximity is underrated — there’s less friction in how you scope work, how you raise blockers, how you push back on a bad requirement. Over months, that compounds.”

And the cost math is honest. As Daniela puts it: “You can often hire two senior LATAM engineers for the cost of one in the U.S., which instantly doubles capacity without sacrificing quality. But the real value is the fresh eye you’re bringing to the problem.”

Nobody pretends the savings don’t matter. But it’s rarely what clients lead with when they come back. What they mention is the systems — still running, thought through properly, handed off cleanly. The geography, as it turns out, is a bonus.

 

Most AI projects have a plumbing problem

Pedro has a name for the gap: “The underlying problem is always integration — connecting the model to existing systems and making it reliable enough that a non-technical user can depend on it daily.” Daniela sees it from the data side: “Before a model sees a byte of data, there is a massive amount of work spent on consistency, latency, and edge cases. If any one of those steps lags or pulls the wrong data, the answer falls apart.”

So our engineers start there. What happens when the API fails? When the database goes down mid-session? When an edge case surfaces in production and no one finds out until a user calls to ask where their data went? These questions get answered before the work starts — not after an incident report.

For them, this isn’t a methodology. It’s just how they think.

 

We work best with companies who’ve already learned that a good demo and a working system are not the same thing. If that’s where you are, we’re worth a conversation.

The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.

Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.

In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!

The Importance of Customer Satisfaction in the Hospitality Industry

Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.

Let’s quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.

Challenges in Hospitality

As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!

Poor Customer Service

Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:

  • Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
  • Poorly trained customer service representatives
  • Lack of follow-up
  • Services not being done properly or quickly
  • Recall issues that require multiple service calls

These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.

Digital Transformation Gaps

Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems.
Source: workstaff.app

Source: workstaff.app

While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.

Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).

When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.

If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.

Reskilling Staff

The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.

Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.

Source: Deloitte

We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!

How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture

Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.

Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.

Examples of Intellectsoft projects

Property management systems (PMS)

We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.

Guest Experience Management App

Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.

Existing Customers First: Building Loyalty with Personalized Touchpoints

Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.

Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.

Personalization: How Technology Can Help?

Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.

More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.

Source: Deloitte

How does technology make it happen?

  • CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
  • Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
  • AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
  • IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.

With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.

Our Case Study: Smart Hotel Management & Loyalty Program

For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information– with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.

Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.

Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here’s what our experts shared:

“We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources.”

Leveraging Software to Increase Upsell Opportunities

Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:

Dynamic Pricing Algorithms

For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.

Upselling via Apps

Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.

Inventory and Resource Management Software

Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.

Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.

Steps For Implementing a Customer Service Technology Solution

Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:

1. Understand Your Needs

Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.

2. Pick the Right Tools

Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.

3. Equip Your Team

Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.

4. Keep Improving

Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.

Some Tech Ideas for Hospitality Businesses

  • CRM Software: Manage customer interactions and preferences.
  • Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
  • Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
  • Helpdesk Software: Resolve customer issues optimally.
  • Live Chat Tools: Offer instant support and answers.
  • Social Media Management Tools: Keep customer interactions engaging and organized.

Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.

Conclusion

To wrap up everything we’ve discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.

At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.

Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.

author

Tetiana Borysova

Content Writer


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