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How to Find and Hire an App Developer for Business

Home How to Find and Hire an App Developer for Business
  • Written by rbtechfs
  • August 21, 2025
  • Comments Off on How to Find and Hire an App Developer for Business
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Be candid — hiring a great app developer has never been easy. With demand surging, skilled and capable specialists are highly sought after. Bringing them on board comes at a premium. If you’re a founder or tech leader, you’ve probably asked yourself: “Where do I even begin?” In-house? Freelance? Outsource? It’s one of those decisions that can determine the trajectory of building a successful digital product.

The app development industry just hit $585.7 billion in global value and is projected to grow to $756 billion by 2027. Top companies are in a game, increasing their digital investments. Budgets are exploding into the hundreds of billions each year on technology like app development, AI, Data, and automation.

These massive figures point to an ever-growing hunger for tech talent. Especially in niche areas. Take technologies like AI. No longer just ballyhoo, AI now appears in nearly every product roadmap. All signs point to one thing: it’s only going to keep evolving. And to train and build this technology, you need the right tech specialist or a team of developers.

Which brings us to the big question: where to find an app developer? How do you make the right choice — in-house, freelance, or outsourcing? How do you spot those rare specialists in a crowded market and find someone who’s also a great cultural fit for your company?
This article breaks down all the nuances and points out how to find an app developer. Keep reading.

How to Hire Capable App Developers in 7 Steps

Steps to find a developer to build an app

Step 1. Define Your Project Requirements
Until it’s written, it’s not real.
First things first — start by outlining a brief for your project. It’s useful to puzzle out your main goals, what the app should do, and how complex you expect it to be. This doesn’t need to be perfect — just enough to guide the conversation. A short document or a few slides can be very helpful. You might want to include:

  • The problem you’re solving
  • Your target audience
  • Preferred tech stack
  • Desired seniority of developers
  • Apps you admire or want to take inspiration from
  • A shortlist of features for your first version (MVP)

Trust us, this document will serve you well and make your life and your partner’s much easier. It will greatly help guide communication with developers later on, giving you a sense of how specialised or technical your app might be.
What else to look at? Check the platform at this point. The options include iOS, Android, or both. If you happen to want to reach both platforms, we recommend working with a developer who is experienced in React Native. It’s a framework that enables you to build cross-platform applications. Because it’s written from a single codebase, it significantly reduces development time and costs.

 “Clearly written requirements are an absolute must. If it’s vague from the very beginning who exactly you’re looking for, you can end up running in circles and, in the end, getting nowhere. This can leave you without a product and wasting time. But when all the parts are defined, including the tech stack, tasks, seniority level, and budget, your life becomes much easier. Both candidates understand what they’re signing up for, and the recruiter doesn’t waste time. A straightforward profile means a faster search, fewer misunderstandings, and a higher chance of finding ‘the one.”
– Tymur Chystiak, HR Analyst at Intellectsoft

Getting this first step — the most important one — right defines the future of all development stages. Clear requirements save you time, money, and effort down the line.

Step 2. Choose the Right Partnership Model
Once you’ve shed light on your idea, it becomes more straightforward how to approach development. So, how do you choose the right partnership model? It largely depends on many factors. There are three widespread approaches: hiring in-house, working with freelancers, or partnering with an outsourced team. Of course, each comes with its advantages and drawbacks.

Option 1: In-House Developers
Bringing someone on board full-time offers continuity and close collaboration. The good: you can share your company culture with new team members, and since you’re sitting in the same room, it’s easier to oversee both the process and the results.
The bad — it can take time (sometimes an average of 50 hours) to find a developer for an app. There’s always a chance a candidate might decline an offer, or even if you onboard the perfect candidate, they may leave sooner than you ever imagined. In many cases, hiring is built on mutual trust, or so-called good faith, with no absolute guarantees.

Option 2: Freelancers
Many turn to freelancers for a reason — it’s very flexible. And many find that, in terms of development, it’s ideal for shorter projects or specific tasks. Depending on your preferences, you have room for choices. You can agree on hourly, project-based, or bi-weekly payments, which is not the case when working with companies (they have different commitments). Developers with strong portfolios and senior-level experience can be found on platforms like Upwork, LinkedIn, and Fiverr.

If you’re not quite sure about the tech stack, there is a way. It might be helpful to connect with someone who has already held roles like CTO or tech advisor. This professional brings to the table both technical expertise and a broader business perspective.
Well-built processes, clear communication, and mutual understanding are especially important when working remotely. This applies to all the approaches we described above.

Option 3: How to Find Developers As An Outsourced Team?
Before delving in, it’s helpful to figure out the meaning behind the term. Outsourcing means hiring a third-party company (we call it a tech partner) to handle a variety of tasks that fall outside your in-house team’s capacity or expertise.

If you’ve been thinking about how to find a developer to build an app without overstretching your internal team or hiring full-time staff, outsourcing is often the answer.
It has become a widespread and smart practice, with many global companies, including Microsoft, Siemens, and Samsung, outsourcing parts of their development to countries like Ukraine, known for its strong engineering talent.

Outsourcing continues to grow for good reason. It offers measurable benefits such as cost savings, flexibility, and access to deep expertise, including knowledge of very niche technologies, to businesses of all sizes.

Revenue of the software market worldwide from 2016 to 2028, by segment (in billion U.S. dollars) from Intellectsoft

Resource: Statista

Pros of Outsourcing
Here are a few advantages of the outsourcing model for your attention:

  • Saves money and time
  • Easy to adjust team size as your needs change
  • No need to manage the team yourself; your provider (partner) takes care of it
  • Gets your product ready sooner
  • Work is done by people with years or even decades of experience
  • Provides honest input; a good provider will flag issues and help you set the right priorities
  • You avoid the long and slow hiring process, which can take up to 50 hours
  • You are supported by people who have worked in your industry and have solved similar problems.

To summarize everything above, outsourcing lets you focus on your business while your development partner handles the technical part. It can include agreed projects, training, hiring, and onboarding. Often, they deliver results faster and more efficiently than hiring in-house.

What our PM, Yuliia Bilyk, says about outsourcing:
“Outsourcing helps clients greatly save time, which is one of their most valuable resources. A major challenge in hiring is that technical interviewers often spend over 50 hours building a team. That’s time they could have used for actual project work, leading to delays and higher costs. We take over this process for our clients and take the pressure off their shoulders.”

Now, let’s flag one of the most searched and talked-about technologies today — AI. According to industry data, AI and ML specialists are among the hardest to recruit, with 22 percent of companies struggling to hire them. So, how can an outsourcing partner help you get an AI specialist? And what if you need a senior expert who can lead a team? Yuliia shares an example:

“What makes us different is that we grow our talent. As an example, we are currently helping a Python developer transition into an MLOps specialist as part of their personal growth plan. Here is another real example: a client needed to prepare someone for a Team Lead role. We provided that training to strengthen their soft skills. Our goal is to make sure that our specialists continuously learn and improve, which keeps them sharp and motivated. This takes another burden off the client.”

Cons of Outsourcing

Of course, there is no ideal model. Some companies, while partnering with an outsourcing company, worry about time zone differences or cultural gaps. These can greatly affect communication and alignment if not managed well. But with today’s collaboration tools and global work culture, these concerns are often more minor than they seem, especially when working with experienced partners who know how to bridge those gaps.

Pros and cons of find someone to develop an app

Step 3. Research and Shortlist Candidates

After you choose a model (in-house, freelance, or outsourced), the next step is to find a partner company (or people — if you choose freelance or in-house) who fit your needs.
If you’re hiring in-house or working with freelancers, look at platforms like LinkedIn, GitHub, Stack Overflow, or Upwork. They are great places to start. Review their portfolios and client feedback, and note their contributions to open-source projects — these are also worth looking at.

For an outsourcing company, it’s worth focusing on the provider’s track record:

  • Have they built apps similar to yours?
  • Do they have experience working with companies of your size and/or in your industry?
  • Can they provide relevant case studies?

Make a shortlist of candidates or companies. You don’t need dozens of options; it will only complicate the process. Just a few that clearly align with your goals.

Yuliia adds:

“When choosing an outsourcing partner, experience with similar projects and long-term client relationships is key. One of our clients (under NDA) had worked with multiple vendors before deciding to stay with us. It’s been six years since we started working together. This speaks to our reliability as a partner. This is what we recommend you look at. Also, it’s always a good idea to check reviews from other clients and see if they would recommend the vendor.”

Another important aspect to consider. Make sure you have a clear understanding of what you’re looking for internally before engaging with partners. As Tymur points out:

“Many times, challenges come from internal misalignment. For example, the team may be looking for a specific — very demanding or hard-to-find skill set (or a broad mix of skills) — while the budget or timeline doesn’t reflect that. Or the role itself may change in the middle of the project: one week it’s backend, the next it leans toward DevOps. That’s why it’s so important to start with a shared understanding of what you’re looking to develop and who you need to make the product happen. Clarify your expectations, define roles, align on budget, and set an interview process. When everyone is on the same page from the beginning, the collaboration flows much more straightforwardly.”

Step 4. Assess Skills and Availability
Now it’s time to dig a little deeper and return to the question of how to find an app developer. A good developer or team should be technically strong — there’s no question about that. But that’s only the baseline. They should also be good at communication, have the ability to adapt to changes, see the big picture, and understand your goals and business.

Here’s what we recommend looking for:

  • Technical skills: Do they know the tech stack you’ve chosen? Or have they suggested a better alternative to what you had in mind — and explained why that option is better?
  • Communication: Do they ask thoughtful questions? Listen carefully to understand your needs? Can they explain their thinking and point of view in plain language?
  • Availability: Are they available when you need them to be? Will they dedicate enough time to your project, if they’re freelancers?
  • Team setup: If you’re working with an outsourced team, who exactly will be on the project, and what are their roles?

Note: A standard setup is typically involves business analysts, developers, QA specialists, and DevOps engineers.

Consider running a short technical task. Don’t hesitate to request a code sample, especially for long-term or complex projects. This will help align both in-house and outsourced teams, giving everyone a better understanding of the process and the code review approach.

Tymur added that when finding an app developer, technical skills are definitely the foundation. But what’s just as important as technical ability is communication. Without it, you might never get what you want. It’s crucial to assess how a person expresses themselves, explains ideas, and defends their point of view.

Another important factor is independence. Are they capable of taking ownership? Next is motivation: they should understand why the project is highly important and that neglecting deadlines is harmful to their results.

Create high-end software solutions for your company with Intellectsoft

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Experience with similar projects is also a major advantage. Even if the tech stack isn’t identical, familiarity with the domain, approach, or complexity, or simply having an exceptional problem-solving mindset can be invaluable.

“Often, you’ll come across someone with an excellent technical profile, but communication is zero. Or the opposite: a strong communicator who doesn’t quite fit into the team culture. That’s what companies sometimes overlook — a mix of soft skills, cultural fit, and flexibility. And then customers might be surprised when someone technically solid fails to thrive.” – shared Tymur Chystiak. 

Step 5. Sign the Contract and Make Sure All is Set for Work

Before any work begins, it’s highly important to clarify your expectations and agree on terms. This forms the basis of communication that protects both sides and sets a healthy foundation, making sure there are no misunderstandings later in the project.

Key points to include:

  • Project scope
  • Deliverables
  • Timelines (you may want to include them along with milestones)
  • Payment terms
  • Ownership of the code and IP
  • Communication process and frequency

For outsourced teams: make sure they understand the tools you are using, have access to them, and have any accounts they’ll need to begin.

Step 6. Make Your Goals Clear

Even the best professionals can’t read minds — unfortunately. So, it’s important to explain your goals and priorities as clearly as you can. This will lay the foundation for a smoother process — and a better outcome.

Try to share your vision for the app: what you want it to achieve for your users or business. Be open about nuances that are important to you — maybe that’s speed, budget, flexibility, usability, or something entirely different.

We recommend answering the team’s questions at the beginning. That’s why many companies offer discovery workshops — they are incredibly helpful. A few sessions with your partner help clarify all the details, which can save a lot of time and back-and-forth later on.

Step 7. Plan Post-Development Process

We all know that app development doesn’t end at launch. So, it’s worth thinking ahead about the following nuances:

  • Who’s going to own maintenance once the app is live?
  • Will you need hands-on help with fixes, updates, or user feedback?
  • Are you planning to expand the features in the product or connect to another platform later?

It’s worth asking your partner if they offer post-launch support. You can find that some developers provide this service while others don’t. It’s incredibly important to understand what’s included in your contract. Whether you’ll need to bring someone in to manage ongoing updates. We recommend taking your time to read it before signing and starting the work. 

Alternative Platforms to Hire App Developers: Top 5 Places

Best Places to Find Freelance App Developers

If you’re not ready to commit to a partner or full-time hire, there are flexible, budget-friendly platforms that connect you with freelance app developers. Many founders have successfully built their first version (MVP) using these options. Here are some of the most popular and tested platforms for anyone wondering how to find a developer to build an app:

Places to find freelance app developers

Upwork

No question here — Upwork is one of the largest freelance marketplaces. Thousands of developers across iOS, Android, and cross-platform frameworks like React Native and Flutter – are all gathered under one umbrella. All you need to do is: post a detailed job description, then browse portfolios and interview candidates before hiring.

What’s convenient is that Upwork also provides time tracking, contracts, and dispute resolution tools.

Tip from a community expert: Prepare wireframes and a basic design before hiring to avoid scope creep and save money. Adobe XD and Figma are great (and free) tools to get started.

Fiverr

Fiverr is ideal for smaller tasks or fixed-price packages, like setting up a login screen, building a prototype, or connecting an API. Many senior developers offer app development services with transparent pricing and fast turnaround times.

Tip from the community expert: For startups with limited budgets, Fiverr can be a quick way to test an idea or get a rough prototype live before investing in full development.

Freelancer.com

Wondering how to find a developer to build an app on Freelancer.com?  The platform has a similar model to the ones mentioned above, using a bidding approach. It allows you to post jobs and receive bids from interested developers around the world. According to those who use this platform, it’s best suited for one-off projects or if you want to compare multiple offers before choosing. The platform supports milestone-based payments and gives you access to a wide global talent pool.

Best Places to Hire Professional App Development Companies

If you keep reading, you might be interested to know how tech partners or app development companies work and how they differ from other models. There are a few trusted platforms that can help you find and compare professional teams. They allow you to check in verified client reviews, technical expertise, and proven project outcomes or case studies. They give you a chance to analyse your options, making them a reliable starting point for anyone figuring out how to find someone to develop an app.

Clutch.co

The biggest platform that comes to mind is Clutch. One of the most trusted places for anyone learning how to find app developers and sourcing app development companies: you can browse companies by service, industry, location, budget, and tech stack. Each company profile includes detailed reviews from verified clients, and you can also explore their case studies, team size, hourly rates, and project focus.

Many founders recommend using Clutch to build a shortlist of agencies. Once you’ve narrowed it down, schedule interviews to find the right fit based on communication style, technical expertise, and business alignment.

Resource: Clutch

GoodFirms

GoodFirms offers a similar approach to Clutch but often highlights companies with strong portfolios and emerging technology skills. It’s helpful in comparing firms that specialise in mobile apps, AI, fintech solutions, and more. Search filters include pricing models, industries served, and company size.

Startups often use both GoodFirms and Clutch together to compare reviews and spot consistent patterns, good or bad, before reaching out.

Places to hire professional app development companies

Resource: Y Startup School (from Y Combinator)

Let’s Talk Budget: What You’re Really Paying for in App Development

Building an app isn’t cheap, and that’s not because developers are trying to drain your wallet. It’s because good development takes time, and time costs money.

In the U.S., app developers typically start at around $100/hour (source: Salary.com). That adds up fast. Even a basic app can turn into a serious investment if you’re not clear on scope.

Average app development hourly rate, $

If you’re figuring out how to find an app developer  without breaking the bank, outsourcing can help. Plenty of companies turn to regions like Eastern Europe or Latin America, because you’ll find seriously skilled engineers there who’ve built products for global brands. You’re still getting quality, you’re just paying for hours at a more sustainable rate. 

Another factor —  complexity.

The obvious but important fact: the more complex your app, the more time (and budget) it’ll require. Here’s a quick breakdown:

  • Simple apps — Think calculators, habit trackers, basic booking forms. Light features, limited screens. Usually 2–3 months of work.
  • Mid-level apps — E-commerce, learning platforms, event apps. More screens, real-time data, and user accounts. You’re looking at 4–6 months.
  • Complex apps — Custom healthcare systems, fintech platforms, apps with AI, or massive third-party integrations. This is a 6–12 month build, minimum. And, these need serious backend infrastructure, security, and performance planning.

US app development cost

Where the Money Goes in App Development

A lot of people think they’re paying for “pure development.” But in reality, you’re paying for a whole process. This breakdown shows where your budget actually goes across a typical app project:

App development stages cost

Discovery Phase (10–15%) – Understanding the problem, aligning on features, and mapping what needs to be built.
Design (20–25%) – Meaning  UX and UI that shape how people will use your app.
Development (40–55%) – Building the features, integrations, and backend logic.
Testing (5–10%) – Making sure it works across devices. With actual users.
Deployment (5–10%) – Launching, configuring environments, and shipping it live.

Most development partners include all of this in the price tag. If someone’s quoting 3x less, you’ve got to ask: What are they skipping?

One more thing. It’s worth flagging: not all developers stick around after launch. If you’ll need help with updates, scaling, or maintenance, ask about that upfront. You don’t want to scramble to find someone in month three because something broke, and your original development team is long gone.

We broke down every stage and the typical cost range in this post: How Much Does It Cost to Make an App

Why Intellectsoft Might Be the Right Fit for Your App Project

How to find an app developer working with Intellectsoft? There’s no shortage of places to hire developers. But finding a team that’s experienced, reliable, and genuinely invested in your success narrows the field.

At Intellectsoft, we’ve been helping companies build and launch digital products for over 17 years. In that time, we’ve delivered more than 600 products, from early-stage apps to complex enterprise systems. We’ve also had the chance to work with clients across industries, including some Fortune 500 names.

What we’re most proud of, though, is the long-term relationships we’ve built. Many of our clients stay with us for 5–6 years, trusting us to keep evolving their products and supporting their growth.

We put a lot of care into who we hire and how we train them. Every specialist on our team is supported to grow, stay sharp, and motivated, and bring real value to the projects they join. Our focus is always on quality, collaboration, and outcomes that help your business flourish and move in the direction you envision.

In Closing

Hiring the right app developer can make or break your product. And with the app market pushing past $585 billion, there are plenty of hungry companies searching for great talent.

We’ve put together this guide to help you explore how to find an app developer who’s not just technically strong. Also, who is aligned with your goals, budget, and timeline. From in-house hires to freelancers and outsourced teams, we’ve broken it all down into seven clear steps.

We walked through how to define your scope, choose the right model, vet candidates, and avoid common missteps. We also unpacked what drives cost, how complexity shapes your build, and why outsourcing, when done right, can save time, money, and headaches, especially with trusted teams in Eastern Europe or Latin America.

Whether you choose to hire locally, go freelance, or outsource, we hope the steps in this guide have helped you uncover insights to find an app developer who delivers on quality, communication, and long-term results.

FAQs

What is the best method to contact an app developer?

It depends on who you’re hiring. For freelancers, platforms like Upwork, Fiverr, or LinkedIn are great starting points for where to find app developers. You can browse portfolios and reach out directly. For in-house hires, use job boards and recruiter networks. And if you’re looking to outsource to a team, vetted directories like Clutch or GoodFirms let you compare companies, read reviews, and schedule intro calls.

Should I opt for hiring app developers “near me” instead of looking worldwide?

Not necessarily. While local teams may offer timezone alignment or in-person collaboration, hiring globally opens the door to broader talent and often better rates. Many companies work successfully with teams in Eastern Europe or Latin America, where developers are highly skilled and experienced with global projects.

Is the concept of ‘cheap app developers’ a myth?

More or less, you get what you pay for. Cheap upfront rates often mean something’s missing, whether it’s quality, communication, or long-term support. It might seem like a deal, but it can end up costing more in rework. Instead of “cheap,” focus on value for money: teams that communicate well, deliver quality work, and genuinely understand your business and goals.

What defines professional app development?

It’s more than just writing code. Professional app development includes clear communication, ownership of tasks, technical skill, and a process that covers discovery, design, development, testing, and post-launch support. A strong dev team also asks good questions, flags potential risks, and adapts as your product evolves.

Should I additionally hire a mobile app designer?

Yes, if you want an app that feels right to customers. Developers build what it does. Designers shape how it works and feels. For most apps, especially B2C or anything customer-facing, a mobile UI/UX designer is a must. Some development teams have in-house designers, others don’t. Just make sure design isn’t an afterthought.

Is hiring a cross-platform app developer more expensive?

Not typically. In fact, cross-platform development can reduce costs, especially for apps targeting both iOS and Android. Frameworks like React Native or Flutter allow for one codebase across platforms, which cuts development time. Make sure your cross-platform developer understands platform-specific limitations and trade-offs.

Are ‘app coders’ and ‘app developers’ the same thing?

Not exactly. A coder might be someone who just follows instructions and writes code. A developer thinks through the architecture to solve the problems. If you’re building anything beyond a basic prototype, you want a developer, someone who understands the bigger picture.

 

The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.

Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.

In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!

The Importance of Customer Satisfaction in the Hospitality Industry

Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.

Let’s quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.

Challenges in Hospitality

As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!

Poor Customer Service

Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:

  • Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
  • Poorly trained customer service representatives
  • Lack of follow-up
  • Services not being done properly or quickly
  • Recall issues that require multiple service calls

These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.

Digital Transformation Gaps

Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems.
Source: workstaff.app

Source: workstaff.app

While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.

Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).

When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.

If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.

Reskilling Staff

The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.

Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.

Source: Deloitte

We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!

How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture

Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.

Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.

Examples of Intellectsoft projects

Property management systems (PMS)

We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.

Guest Experience Management App

Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.

Existing Customers First: Building Loyalty with Personalized Touchpoints

Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.

Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.

Personalization: How Technology Can Help?

Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.

More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.

Source: Deloitte

How does technology make it happen?

  • CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
  • Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
  • AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
  • IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.

With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.

Our Case Study: Smart Hotel Management & Loyalty Program

For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information– with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.

Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.

Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here’s what our experts shared:

“We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources.”

Leveraging Software to Increase Upsell Opportunities

Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:

Dynamic Pricing Algorithms

For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.

Upselling via Apps

Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.

Inventory and Resource Management Software

Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.

Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.

Steps For Implementing a Customer Service Technology Solution

Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:

1. Understand Your Needs

Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.

2. Pick the Right Tools

Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.

3. Equip Your Team

Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.

4. Keep Improving

Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.

Some Tech Ideas for Hospitality Businesses

  • CRM Software: Manage customer interactions and preferences.
  • Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
  • Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
  • Helpdesk Software: Resolve customer issues optimally.
  • Live Chat Tools: Offer instant support and answers.
  • Social Media Management Tools: Keep customer interactions engaging and organized.

Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.

Conclusion

To wrap up everything we’ve discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.

At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.

Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.

author

Tetiana Borysova

Content Writer


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